Our brand was built around one particular muse, Slim Aarons. He famously shot glamorous poolside parties in the 1960’s, where every house had an employed Pool Boy, and hence our name was born. The pools take their names from the quirky characters you’d find at those parties. Our second collection, La Piscina (The Pool in Italian), nods to Aarons’ La Dolce Vita series. It’s a theme we’re always playing on.